PureLeaf is a jewelry company based in Brazil with strong values and a big heart, both in their products and in how they are made. However, they felt it was time to refresh their branding and how they communicate it.

While the logo remained unchanged, there was a need to align the icon language and improve the usability of their website. The project was carried out in two phases. In the first phase, I updated the site’s UI — including colors, typography, icons, and illustrations. In the second phase, I revised the site map and redesigned the full UI with extra focus on the navigation menu, aiming to create a smooth and consistent user experience regardless of the visitor’s goal.