{"id":1169,"date":"2025-04-06T20:35:59","date_gmt":"2025-04-06T20:35:59","guid":{"rendered":"https:\/\/marbradesign.com\/?page_id=1169"},"modified":"2025-04-25T16:56:54","modified_gmt":"2025-04-25T16:56:54","slug":"pureleaf-an-ecommerce-website","status":"publish","type":"page","link":"https:\/\/marbradesign.com\/?page_id=1169","title":{"rendered":"Case PureLeaf"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1169\" class=\"elementor elementor-1169\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-290487f9 e-con-full e-flex e-con e-parent\" data-id=\"290487f9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c17de elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"d3c17de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/marbradesign.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"91\" height=\"82\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/logo2.svg\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1832\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2caf8a e-con-full e-flex e-con e-child\" data-id=\"4e2caf8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b42a542 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4b42a542\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow-rotate\" href=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/CV_Maria-Bramer-7.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CV<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d305216 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"7d305216\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow-rotate\" href=\"https:\/\/marbradesign.com\/?page_id=302\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4185c0ec elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4185c0ec\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow-rotate\" href=\"https:\/\/marbradesign.com\/?page_id=302##contactform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3690a309 e-con-full e-flex e-con e-parent\" data-id=\"3690a309\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cee8ef4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"7cee8ef4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"528\" height=\"496\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/pureleaf.png\" class=\"attachment-large size-large wp-image-1190\" alt=\"\" srcset=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/pureleaf.png 528w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/pureleaf-300x282.png 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65d4d7eb e-con-full e-flex e-con e-child\" data-id=\"65d4d7eb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716b8764 elementor-widget elementor-widget-heading\" data-id=\"716b8764\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PureLeaf \u2013 an eCommerce website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7073be6 elementor-widget elementor-widget-heading\" data-id=\"7073be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PureLeaf is a jewelry company based in Brazil with strong values and a big heart, both in their products and in how they are made. However, they felt it was time to refresh their branding and how they communicate it.\n<br><br>\nWhile the logo remained unchanged, there was a need to align the icon language and improve the usability of their website. The project was carried out in two phases. In the first phase, I updated the site\u2019s UI \u2014 including colors, typography, icons, and illustrations. In the second phase, I revised the site map and redesigned the full UI with extra focus on the navigation menu, aiming to create a smooth and consistent user experience regardless of the visitor\u2019s goal.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd1cbc elementor-widget elementor-widget-heading\" data-id=\"8dd1cbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/ProjectReportNavigation.pdf\"><u>Project report of navigation improvements<\/u><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca86bca elementor-widget elementor-widget-heading\" data-id=\"6ca86bca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competencies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c8b022 elementor-widget elementor-widget-heading\" data-id=\"13c8b022\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX \/ UI \/ Web design \/ Branding \/ Site map \/ User flows \/ User tests \/ Prototyping \/ Icons \/ Illustrations \/ Interviews \/ Surveys \/ Site map \/ Data Analysis \/ SEO \/ eCommerce \/ Translations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698dbc7e elementor-widget elementor-widget-heading\" data-id=\"698dbc7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client \/ Agency:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cee946 elementor-widget elementor-widget-heading\" data-id=\"42cee946\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PureLeaf \/ Lund Brandhouse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a364dab e-flex e-con-boxed e-con e-parent\" data-id=\"a364dab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d81e31f elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"5d81e31f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"815\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_1_typography-1536x815.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1175\" alt=\"\" srcset=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_1_typography-1536x815.png 1536w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_1_typography-300x159.png 300w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_1_typography-1024x543.png 1024w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_1_typography-768x408.png 768w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_1_typography.png 1790w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2bd742 e-flex e-con-boxed e-con e-parent\" data-id=\"c2bd742\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-447dc3fb elementor-widget elementor-widget-image\" data-id=\"447dc3fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_2_illustrations-1024x543.png\" class=\"attachment-large size-large wp-image-1176\" alt=\"\" srcset=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_2_illustrations-1024x543.png 1024w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_2_illustrations-300x159.png 300w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_2_illustrations-768x408.png 768w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_2_illustrations-1536x815.png 1536w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_2_illustrations.png 1790w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a4237e2 e-flex e-con-boxed e-con e-parent\" data-id=\"5a4237e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bfc8b6b elementor-widget elementor-widget-image\" data-id=\"1bfc8b6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_3_icons-1024x543.jpg\" class=\"attachment-large size-large wp-image-1177\" alt=\"\" srcset=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_3_icons-1024x543.jpg 1024w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_3_icons-300x159.jpg 300w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_3_icons-768x408.jpg 768w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_3_icons-1536x815.jpg 1536w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_3_icons.jpg 1790w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-281203c7 e-flex e-con-boxed e-con e-parent\" data-id=\"281203c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17fe978 elementor-widget elementor-widget-image\" data-id=\"17fe978\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/dataAnalytics-1024x543.png\" class=\"attachment-large size-large wp-image-1180\" alt=\"\" srcset=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/dataAnalytics-1024x543.png 1024w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/dataAnalytics-300x159.png 300w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/dataAnalytics-768x408.png 768w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/dataAnalytics-1536x815.png 1536w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/dataAnalytics.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac4a9b9 e-flex e-con-boxed e-con e-parent\" data-id=\"6ac4a9b9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae58f35 elementor-widget elementor-widget-image\" data-id=\"1ae58f35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/Frame-13458-1024x543.png\" class=\"attachment-large size-large wp-image-1181\" alt=\"\" srcset=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/Frame-13458-1024x543.png 1024w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/Frame-13458-300x159.png 300w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/Frame-13458-768x408.png 768w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/Frame-13458-1536x815.png 1536w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/Frame-13458.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a428c9b e-flex e-con-boxed e-con e-parent\" data-id=\"a428c9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d9154 elementor-widget elementor-widget-image\" data-id=\"e6d9154\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_6_prototypes-1-1024x543.png\" class=\"attachment-large size-large wp-image-1183\" alt=\"\" srcset=\"https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_6_prototypes-1-1024x543.png 1024w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_6_prototypes-1-300x159.png 300w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_6_prototypes-1-768x408.png 768w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_6_prototypes-1-1536x815.png 1536w, https:\/\/marbradesign.com\/wp-content\/uploads\/2025\/04\/sec_6_prototypes-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aed4ac7 e-flex e-con-boxed e-con e-parent\" data-id=\"1aed4ac7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44e6ae59 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"44e6ae59\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow-rotate\" href=\"https:\/\/marbradesign.com\/#selectedprojects\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CV About Contact PureLeaf \u2013 an eCommerce website PureLeaf is a jewelry company based in Brazil with strong values and a big heart, both in their products and in how they are made. However, they felt it was time to refresh their branding and how they communicate it. While the logo remained unchanged, there was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1169","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marbradesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marbradesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marbradesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marbradesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marbradesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1169"}],"version-history":[{"count":59,"href":"https:\/\/marbradesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1169\/revisions"}],"predecessor-version":[{"id":1897,"href":"https:\/\/marbradesign.com\/index.php?rest_route=\/wp\/v2\/pages\/1169\/revisions\/1897"}],"wp:attachment":[{"href":"https:\/\/marbradesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}